Branding and brand strategy is one of the most important aspects of any business. Whether you’re a new business or are looking for a boost in sales. Branding can also be one of the hardest things to get right to represent your business in an appealing way. We have worked with a number of clients to help brand their new business or give their business a boost by rebranding and developing a successful brand strategy.

Branding

It seems like a simple case of designing a logo with a tagline, but there’s actually a lot more to it. At its most complex branding delving into the psychology of the human mind with the use of colours and particular fonts to evoke feelings and emotions in customers. At it’s simplest it’s a case of creating a single voice for your business that’s consistent across all your marketing channels.

Brand Strategy

Brand strategy usually ties in nicely with a general business plan and marketing plan. It’s about asking why you are branding in that particular way, and what results a business is hoping to gain from this branding. We have developed a brand strategy for customers across a range of industries with vastly different aims and objectives and can help your business create a set of defined aims and objectives to work towards.

 

As with all our clients, we like to get to know them as best we can so we can represent their business to its full potential. We have worked with clients from both the B2B and B2C sectors and have a talented and experienced team of designers and marketers on hand to help your business position themselves in the marketplace correctly with the appropriate branding.

To see some of our work, visit our portfolio or take a look at some of the links below

CORE SERVICES

Typography

The right fonts can define your brand and be something recognisable for your customers to relate too.

Colour Palette

Successful brands have instantly recognisable colours, and your brand should be no different.

Logo Design

Designing a logo can be harder than it seems. Representing your brand values through your logo is the key, and we like to get to know our customers as best we can do this.

Brand Guidelines

Once you have finished the branding process it's important to set guidelines so all of your marketing material uses the same guidelines for a streamlined, consistent finish.

Brand Strategy

Brand strategy is an important part of the branding process, setting aims and objectives so you can measure the results of the branding

Get in touch.

If you want a have a chat about how we can help your business, please get in touch via the contact form below or call us on 01524 414020 or email us directly on info@bucket-spade.co.uk